Kenya’s retail sector entered 2026 under pressure it has not seen in a generation. With food inflation at 8.8% in April, fuel costs at 21-year highs, and the Finance Bill
Kenya’s Tech Tax Problem: What the Finance Bill 2026 Means for Digital Transformation Research
How Finance Bill 2026 Impacts Kenya’s Digital Economy Kenya has spent a decade building one of Africa’s most celebrated digital economies. Mobile penetration above 65%. M-Pesa processing transactions that dwarf
Kenya’s Digital Lending Crisis: What the 2026 Credit Market Data Reveals About Financial Inclusion
Kenya has long been celebrated as Africa’s mobile money pioneer. With over 33 million registered M-Pesa users and a digital lending market that grew 22% year-on-year into 2026, the narrative
Why Comfort-Driven Consumption is Reshaping Modern Markets
Consumers today are no longer making decisions based purely on price or functionality. More and more, the issue of buying is determined by the desire to receive emotional comfort, ease,
Top Consumer and Market Research Company in Kenya – Kichata Research Ltd
In today’s fast-paced business environment, understanding your market and stakeholders is critical to success. Finding the best market research company in Kenya can provide your organization with actionable insights that
How Demographics Are Affecting Buyer Personas in Kenya
Understanding the impact of demographics on buyer personas is crucial for businesses aiming to tailor their marketing strategies effectively. In Kenya, generational differences significantly influence consumer behaviour, preferences, and purchasing
Brand Perception Survey Results: Microfinance Banks in Kenya
In our recent brand perception survey, we set out to understand the awareness, experiences, and opinions of Kenyan consumers regarding microfinance banks. The survey aimed to gauge familiarity with various