Marketing research is the process of collecting and analyzing information about the market along with the information concerning target consumers, competitors and trends in the market. It has significant influence
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The microfinance sector in Kenya is a cornerstone of economic development, providing essential financial services to small businesses and individuals who lack access to traditional banking. With 14 licensed microfinance
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The business world is a quick-moving, dynamic place where understanding customer behavior and market dynamics is crucial for planning and expanding a trait that is becoming more and more common
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In the ever-evolving world of business, staying ahead of the competition is not just a strategy – it\’s a necessity. How can companies adapt, innovate, and make informed decisions in
Navigating the Landscape: Top 17 Market Research Companies to Watch
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