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As of June 2025, 854,876 refugees and asylum seekers were in Kenya, with Dadaab (432,480), Kakuma (224,721), and the Kalobeyei...
Understanding the impact of demographics on buyer personas is crucial for businesses aiming to tailor their marketing strategies effectively. In...
In our recent brand perception survey, we set out to understand the awareness, experiences, and opinions of Kenyan consumers regarding...
Marketing research is the process of collecting and analyzing information about the market along with the information concerning target consumers,...
The microfinance sector in Kenya is a cornerstone of economic development, providing essential financial services to small businesses and individuals...
The business world is a quick-moving, dynamic place where understanding customer behavior and market dynamics is crucial for planning and...
In the ever-evolving world of business, staying ahead of the competition is not just a strategy – it\’s a necessity....
In today\’s dynamic business environment, staying ahead of the curve requires informed decision-making. Market research plays a pivotal role in...