As of June 2025, 854,876 refugees and asylum seekers were in Kenya, with Dadaab (432,480), Kakuma (224,721), and the Kalobeyei Integrated Settlement (79,867), being the main locations. As per the
How Demographics Are Affecting Buyer Personas in Kenya
Understanding the impact of demographics on buyer personas is crucial for businesses aiming to tailor their marketing strategies effectively. In Kenya, generational differences significantly influence consumer behaviour, preferences, and purchasing
Brand Perception Survey Results: Microfinance Banks in Kenya
In our recent brand perception survey, we set out to understand the awareness, experiences, and opinions of Kenyan consumers regarding microfinance banks. The survey aimed to gauge familiarity with various
Boost Your Business with Market Research
Marketing research is the process of collecting and analyzing information about the market along with the information concerning target consumers, competitors and trends in the market. It has significant influence
Understanding the Microfinance Sector in Kenya: A Brand Perception Survey
The microfinance sector in Kenya is a cornerstone of economic development, providing essential financial services to small businesses and individuals who lack access to traditional banking. With 14 licensed microfinance
Essentials of Consumer and Market Research for Businesses
The business world is a quick-moving, dynamic place where understanding customer behavior and market dynamics is crucial for planning and expanding a trait that is becoming more and more common
The Power of Knowledge: Unveiling the Impact of Market Research
In the ever-evolving world of business, staying ahead of the competition is not just a strategy – it\’s a necessity. How can companies adapt, innovate, and make informed decisions in
Navigating the Landscape: Top 17 Market Research Companies to Watch
In today\’s dynamic business environment, staying ahead of the curve requires informed decision-making. Market research plays a pivotal role in providing businesses with valuable insights, helping them understand market trends,