Kenya’s retail sector entered 2026 under pressure it has not seen in a generation. With food inflation at 8.8% in April, fuel costs at 21-year highs, and the Finance Bill
Kenya’s Tech Tax Problem: What the Finance Bill 2026 Means for Digital Transformation Research
How Finance Bill 2026 Impacts Kenya’s Digital Economy Kenya has spent a decade building one of Africa’s most celebrated digital economies. Mobile penetration above 65%. M-Pesa processing transactions that dwarf
Kenya’s Digital Lending Crisis: What the 2026 Credit Market Data Reveals About Financial Inclusion
Kenya has long been celebrated as Africa’s mobile money pioneer. With over 33 million registered M-Pesa users and a digital lending market that grew 22% year-on-year into 2026, the narrative
Why Comfort-Driven Consumption is Reshaping Modern Markets
Consumers today are no longer making decisions based purely on price or functionality. More and more, the issue of buying is determined by the desire to receive emotional comfort, ease,
Kenya’s Escalating Complex Emergency: Why Evidence-Driven Action Matters Now
Kenya is experiencing one of the most complicated emergencies in humanitarian history in the recent years with various overlapping shocks transforming vulnerability in the country. We believe in sound, evidence-based
Kenya’s Refugee Crisis Deepens Amid Funding Cuts and Transition Plans
As of June 2025, 854,876 refugees and asylum seekers were in Kenya, with Dadaab (432,480), Kakuma (224,721), and the Kalobeyei Integrated Settlement (79,867), being the main locations. As per the
How Demographics Are Affecting Buyer Personas in Kenya
Understanding the impact of demographics on buyer personas is crucial for businesses aiming to tailor their marketing strategies effectively. In Kenya, generational differences significantly influence consumer behaviour, preferences, and purchasing
Brand Perception Survey Results: Microfinance Banks in Kenya
In our recent brand perception survey, we set out to understand the awareness, experiences, and opinions of Kenyan consumers regarding microfinance banks. The survey aimed to gauge familiarity with various
Boost Your Business with Market Research
Marketing research is the process of collecting and analyzing information about the market along with the information concerning target consumers, competitors and trends in the market. It has significant influence
Understanding the Microfinance Sector in Kenya: A Brand Perception Survey
The microfinance sector in Kenya is a cornerstone of economic development, providing essential financial services to small businesses and individuals who lack access to traditional banking. With 14 licensed microfinance